Total mobile users around the world have increased from 4.1 to 5 billion in less than a year. More phones than people are expected to be on the planet in the next 18 months and over 1 billion of those are going to be Smartphones by 2013. Simply put, mobile is the key to staying relevant in 2010 and beyond. Check out why we believe mobile is the most exciting and innovative way to market your brand:

Always on

Compared to computers, mobile phones are inexpensive and more accessible than ever before. It's always on, always with you and it knows where you are. By reaching people anywhere they are, you have a huge opportunity to sell, promote, engage, and be remembered.

A way of life

Whether you are eating, driving (bad!), walking, talking, waiting in line, on a plane, in a meeting or watching a concert, Mobile phones are with you everywhere. They often dictate where you go and what you do. They are making their debut in our lives at a younger age each year and there's no doubt it has become a way of life, especially when you continually hear "I don't know what I would do without my phone."

Multiple platforms

You have more choices and personalization options than ever before when choosing a device and even a carrier. Each has it's own defaults, features, operating systems, user interface and design theme. It's easier than ever to find a device that fits your personality and needs, leading you to use it more often and feel more comfortable communicating.

Exclusive deals

Offering exclusive content, special offers, fun contests or top user incentives through the app only, enhance the experience for the user and keep them coming back again and again. This can turn regular fans into super fans almost overnight. But be careful not to make the offers too competitive and complicated or most people will tune out. Keep it simple and you will be surprised by the results.

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